Part of having a
successful app is understanding the app economy as a whole – or, at the very
least, the state of the category you’re about to enter. Number of downloads is
one metric. Longevity and number of versions/updates are a few more.
Star ratings and reviews offer some insight. But how can you judge the overall health of the app market? That’s the question the Applause Index set out to answer. The brand new index is “the first-ever way to measure and track the state of user satisfaction in the mobile apps economy.” Here’s how it works, from the Applause App Analytics Blog:
Star ratings and reviews offer some insight. But how can you judge the overall health of the app market? That’s the question the Applause Index set out to answer. The brand new index is “the first-ever way to measure and track the state of user satisfaction in the mobile apps economy.” Here’s how it works, from the Applause App Analytics Blog:
Similar to the Dow
Jones Industrial Average, the Applause Index provides a daily look at how users
feel about the bellwether iOS and Android apps and assigns a weighted,
cumulative score (again, similar to those used to measure the overall stock
market). This enables journalists, analysts and mobile decision makers to
understand trends in the macro apps economy and make more informed decisions.
The Applause Index
also includes a full complement of sub-indices that measure specific categories
of market-representative apps across ten key categories, including Gaming;
Lifestyle; Entertainment, Travel and Content.
The Applause Index is
calculated based upon the Applause Score of 60 iOS and 60 Android apps that
meet rigorous selection criteria. It then applies a weighted formula to produce
a daily cumulative score across these bellwethers. The result is a top-down
look at the overall sentiment of users about the apps economy; across
categories; across app stores; and over time.
Those bellwether apps
include Angry Birds, Evernote, Yelp, Netflix, PayPal, Quora, NFL Mobile and
Skype, just to name a few. Here’s a few examples of the criteria used to select
the indexed apps:
- Number of app versions and app reviews
- Length of time an app has been available
- Performance data across Applause Attributes
- Representative allocation across app store categories
- 100% overlap between the list of 60 iOS and 60 Android apps
To learn more bout the Applause Index, read the full post on the App Analytics Blog, or check the index out for yourself! To see
how your apps, your competition’s apps or your favorite apps are faring in the
hands of users, look them up on Applause.
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